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Whirlpool Enters Liquid Detergent Market

Appliance maker releases its own ultra-concentrated formulation.

Whirlpool Corporation has launched a liquid laundry detergent called Swash, marking its foray into the liquid laundry detergent category.   The ultra-concentrated (8x) formulation is said to wash up to 83 regular loads, and can be used in all machines.  The packaging comes with “precision pour cap” that  dispenses the detergent in a pre-measured dose that limits residue and other build-up in the washer, according to the company. “At Whirlpool Corporation, we've found that many pe...

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